Lucinda Bailey – Texas Ready

Lucinda Bailey
Lucinda Bailey

Texas Ready

Lucinda Bailey, (aka, The Seed Lady) is a Master Gardener and Certified Crop Advisor specializing in the cultivation of heirloom vegetables from seed.

Join us as we talk about how “old-time pioneer skills” are quickly becoming the hot new desire for many Patriots in our changing economy.

From the value of saving seeds to teaching Mittleider gardening, Lucinda was a joy to chat with and we know you’ll be blown away the wealth of information she has to share.

It’s easy to see she has a passion for the work she does.

Head over to Texas Ready & pickup a Liberty Seed Bank today! – https://texasready.net/

Texas Ready - Liberty Seed Banks
Texas Ready – Liberty Seed Banks

1:51 Beginning of Texas Ready: Taking Back The Reins of Food Production

3:05 Why This Business Gives Me A Personal Connection to My Customers and Community

3:44 Perfecting Our Message – By Going to Gun Shows

      • Building Relationships by Putting on Classes at our Local Community Center
      • Why Quail Is An Ideal Option to Raise for Practical Preparedness and Homesteading

7:21 Heirloom Seed Shortages

9:08 We’ve Seen a Huge Influx In People Wanting to Grow Gardens and Be Better Prepared

10:33 Ideal Customers: Family Oriented and Preparedness Minded

11:33 Top Selling Products: Liberty Seed Banks (Ammo Cans)

12:30 Lucinda’s 3-Skill Sets that Revolve Around Gardening

13:38 Knowledge Is Power: Giving Confidence to Patriots

18:55 The Inside Baseball of the Seed Industry

      • Just How Long Do Seeds Really Last?

22:12 Quality Food Production: The Mittleider Garden Course

24:49 10 Week Hands-On Class: Teaching Family Homesteading Skills

27:07 Follow Your Dreams: Work With a Standard of Excellence and Integrity

29:10 Where to Find out More About Texas Ready (https://texasready.net/)

Transcription

Lucinda: I think we’re moving in that direction. As a society, I think that we’re going to see the importance of networking, and connection, and of helping our neighbors. I’m seeing that happen.

And that breaks down all the barriers, whatever political party, whatever, religious institution, you come from whatever color you are, we are members of the human race.

That’s our first and only group that we need to be.

Intro to show: If you’re someone who refuses to go along to get along, if you question whether the status quo was good enough for you and your family, you want to leave this world better off and you found it and you consider independence, a sacred thing. You may be a prepper, a gardener a homesteader, a survivalist, a farmer or rancher, an environmentalist or a rugged outdoorsman. This show is for those who choose the road less traveled the road to self reliance, for those living a daring adventure, life off the grid.

Brian: Lucinda Bailey, aka “The Seed Lady” is a master gardener and certified crop advisor, specializing in the cultivation of heirloom vegetables from seed.

Her interest began as a teenager in Michigan, where she grew posts in her backyard to sell to neighbors. She now spends her time traveling the country attending shows and presenting seminars on the Mittleider gardening and food production.

In addition, Lucinda also enjoys playing the piano, tending to her livestock and working with Texas Ready test gardens.

Lucinda Bailey, welcome to The Off-the-Grid Biz Podcast.

Lucinda: Oh, this is such a privilege. It’s good to connect with other fellow patriots and people that are like-minded and concerned about where our country is.

Brian: Absolutely.

So why don’t you let us know a little bit about what it is that you do and how you ended up here?

Lucinda: Years ago, I was in financial services and I realized all of a sudden, there was no good news coming out of the United States or Europe or anywhere else.

I thought, well, you know, there may be something to the need of preparing my family, for whatever might come? That’s how I personally got involved, I thought I was the only one thinking like that. Of course, that wasn’t true and I finally did connect with many others.

My business partner and I realized that God has given us the responsibility of taking care of our own food needs. And when Kroger’s or any number of other big chains, don’t pull through like they should for us, or GMOs are suddenly in our food supply, well, then we may need to take the reins of food production back.

That’s really how we started this doing it for our own family.

But in short order, our neighbors, our church buddies, and relatives all said, Hey, would you pick me up some speed collections as you guys have because we can’t find what we need at the box stores.

And that’s how we began.

Brian: Fabulous.

So you started in 2012. Have you ever owned a business up until this point?

Lucinda: Both my partner and I are extremely entrepreneurial. And so this is about my sixth or seventh different situation from a restaurant to a mortgage company to you know, three real estate companies and so forth.

Secretarial service company, a print company, etc.

But this has actually been the most personally fulfilling because I really feel a direct connection with my customer families and the direct ability to help them get better food, better health, lower bills, and confidence about the future.

Brian: Oh, that’s awesome.

Besides your friends and family and people you already knew how were you able to find the rest of your first customers?

Where was it, just by word of mouth or do any form of advertising, how’d you find those first customers?

Lucinda: That was a great question.

I knew one thing you need to have a 32nd elevator pitch and we’re better to practice this than at a gun show. Boy, if you don’t have a good message and you don’t catch their attention, they’re down the hall and they will not give you the time of day.

So I figured this will be great. And yeah, the first several gun shows you’re making a mess of everything you want to say but you get that message down. Then that’s how we began was just doing gun show, after gun show, after gun show.

And garden shows, you know we’re a little step up and survival shows up with that. Now, all those things have virtually gone away since COVID. So we’ve had to do some additional internet marketing now and you know, some other platforms.

For example, once a month I lease out the community center and I go to feed stores and tractor supplies and farmers markets and drum up attendees, and then I tried to build community within those attendees over the course of the next year.

So they come to an initial gardening class, we teach them about heirloom seeds, if they don’t know anything about it, we let them come on to the ranch rent our space to grow out some chickens, many of them have never held a chicken.

We teach them how to do egg-laying and meet birds and then at the very end, we teach them butchering if they wanted to attend that, so it’s really kind of a neat process.

Then we go back to an orchard item. So we’re alternating agriculture and animal husbandry.

We can teach them anything from quail, turkey, ducks, pigs, goats, sheep, and cattle, in order that they might be able to prepare, we know that not everybody is going to do everything.

They may not have the acreage, but you can run quail on a square meter and produce between 10, 15, 100 pounds of meat, that’s more meat than you’re going to get off of what cow. So it does not require a lot of space, rabbits are also very good for small situations. Rabbits and quail are very, very quiet and a lot of subdivisions would consider those pets and no prohibition against doing them.

We do understand that roosters, you know, are not liked by all the HLS we get that. But we can show you how to have an egg-laying flock that doesn’t even have a rooster in it, that will be very beneficial for the family.

So these are the kinds of things that we’re now teaching. And it’s really true, homesteading, staying away from the pharmaceuticals, expensive eggs, and also the grocery stores if you so desire.

So we’re teaching people the old-time pioneer skills.

Brian: Wow, fabulous.

So that’s all one-on-one, you’re saying that’s just the local community center?

Lucinda: Well, it’s a local community center, we rent that out. So we were hopeful of getting 40, 50 people there. And then from there, we have Friday night classes on our ranch, then we just develop long-term relationships with people, and word of mouth and things like that, or how things are spreading now.

COVID did change our business plan, no doubt. But I think it’s worked out for the better.

Brian: Tell us more about how COVID has affected things for your business.

Lucinda: You’ve been mostly meeting people at shows and so forth.

You know, we were an essential business being that we were in agriculture. So we never did any shutdowns, we know that there were tremendous and still are tremendous seed shortages, especially in the heirloom field, I believe nine out of 10, heirloom seed companies are out of business now.

And that’s because they just could not access it now, some of it was blamed on crop failure. I’ve never seen so many crop failures. So I don’t know, really, you know, we’ll never know the truth is that one.

I’ve never bought seeds from China and never will but was really stunned at the amount of Chinese seed that is in our culture. I don’t feel too comfortable about that, because I don’t believe in nice soils, and lead and all the things that we might find from the Chinese products.

But we realized that things were like celebrated, we had felt like the things economically, politically, socially, were like celebrating and not in a good direction.

We really ramped up our concern and our teaching schedule. And so we have had 10 families that are crack, come through our programs on the weekends and so forth. It’s very hands-on.

So if you’re in Texas, we would love to have you, you know, be part of those kinds of workshops.

But if not try to find somebody that’s doing on studying in your local area. And there’s lots of resources now, very popular to be a homesteader now or get on the internet, and start listening to several of the podcasts you will learn a lot as I certainly have.

And I’m so thankful for the variety of people training on goats, or rabbits or sheep or whatever it is. I’m really trying to listen and I encourage others to do the same.

Brian: Sure.

And with all the growing global chaos and so forth, have you seen a huge desire from the public to learn more of this more so than in the past?

Lucinda: They said that 50% of America is now growing a garden. I don’t really believe it’s that high. But yes, we have seen a huge influx of interest in growing.

Our view is that buying a seed bank that the proper seed bank is step one, that is not where it needs to be. You don’t need to be putting that on your pants yourself and leaving it there.

You need to be practicing this skill. It’s not an easy set of skills.

But we believe I’ve read over 300 AG books, and I believe that we’ve narrowed it down to the five or six most pertinent, most usable, most productive, you know books, so we’re going to have the best canning book out there.

We’re going to have the best.

I didn’t really want to The Amish. But guess what I’m studying Amish books. That’s like an encyclopedia of Amish skills. It’s called the Backyard Homestead. And it’s hilarious.

If you have a short attention span, as I do, it’s just perfect two or three pages on a certain point. But they’re demonstrating what I thought to be impossible initially, that on one acre, you can grow everything that a family of four to six would need.

Brian: Wow, that’s fabulous!

How would you describe your ideal customer for the people that come to you and they’re just it’s just right up their alley?

Who is that person, what’s our mindset?

Lucinda: Well, that’s a person who has begun to get awake or is awake understands that we can’t always depend on Kroger’s, H-E-B, or some of the chains perhaps to supply food, that there perhaps will be trucking shortages and so forth.

A person that wants a better quality food for their family, and the more nutrition’s less pesticides more control over that, that would be a great customer, us and someone that knows that there’s going to be a little bit of elbow grease involved in the production of food.

Whereas in the past, they may not have done that.

I really love it when we have kids, because their eyes are so sparkly when they grow a vegetable that they did not think possible.

They never knew where carrots came from, for example, or how a chicken even lays an egg. These are things that really brighten their experience. And we’re happy to do that for the families. We really want to be family-oriented.

Brian: Well that’s great.

What would you say is your top-selling product?

What’s the main thing that people purchase from Texas Ready?

Lucinda: Yeah, they purchase an ammo can that is full of seeds that will work in their area, we give about 75 varieties of vegetables, herbs, and fruit. That will definitely grow in your geographical area.

And we teach them if you are going to let cousin Joe and the boyfriend from college and the neighbor down the street participate in your food needs, then you need to buy seeds to cover all those people.

Because if you’re, you know not going to long your four-person kit, but now there are 10 mouths to feed, we don’t want you to be in a position of all of you can starving equally.

So buy seed for the number of people that you anticipate being able to help out. And then maybe if you’re not experienced as a gardener by a little bit more, ultimately we say that gardening revolves around three skill sets.

The first is buying plants, I’m okay with us buying plants in a box store or whatever, and popping them in the ground feeling good, keep them alive for 90 days, give yourself an A-minus report card at the end of that experience.

The next year, we want you to learn the skill set of starting seeds in your seed trays, and bypassing the payment of those costs for seedlings, do it yourself grow your own food, that is an entirely different skill set.

Now, in the third year we want you to learn to save properly so that you can keep this circle of life going and never have to buy produce seeds or seedlings again, to a great return on investment from these ammo cans. boxes that come into a person, four-person, six-person 12, and oh my God the church 30 people, 30 person kit.

We size them according to the number of people that you intend to feed.

Brian: Wow, that’s incredible!

Who came up with the ammo can design?

Lucinda: That’s a classic. I was tasked with finding good packaging. Okay, so I spent a week going here there, whatever. And I came back with a couple of nice little Chinese plastic containers, a paint can that we could customize, or this or that and I presented them to my partner.

Oh, he did not like any of it, which really ticked me off after a whole week of work on this right?

And so I slam my fist down and I go, well, gosh, darn, you’re not going to be happy until they’re in ammo cans!

At which point we both fell off the chair laughing because we knew that ammo cans came in various sizes and it worked out. We went down immediately to The Army Navy Surplus Store and bought every size cam they had.

When we put together the kits we don’t just throw in Oh, well it looks nice, yeah, 35 of these seeds 100 of that. No, we did it all on a nutritional model.

So how many calories would your family can we maximize out of the backyard?

We did this nutritionally and agriculturally. We’re the only Seed Company that’s ever done that you back engineer, what will I need? What does my family eat? How much space will it take to grow the number of plants it’s going to require for me to have one cup of beans, once a week for the whole year?

That’s how we put our kits together. And coincidentally, based on the number of the two for the small kit, the four for the average kit, etc, the size of the ammo cans matched perfectly, which was crazy.

So we just said, this is God, we’re doing this and that’s how we got started.

Of course, now we’re buying by the tractor trailer load, you know, a huge amount of ammo cans at a time.

Brian: Great.

Overall, what do you like best about your business and industry?

Lucinda: I’ve really loved the fact that we can help a lot of people. And if they don’t see the immediate ability for us to help it, let’s just wait and see where this economy goes, I believe that they’re going to be saying, I feel a lot more comfortable.

I am sure that I can feed my family and I really like that because we should not be living in fear, fear debilitates us it stops our creativity.

God hasn’t given us a spirit of fear, but of wisdom, power, knowledge, love, and a sound mind.

If you’re in fear, that’s just simply not the right energy way that you should, you know, have your mindset.

So I believe Texas Ready is one of the things that takes a big serious problem off the table and gives confidence to the Patriots. I mean, after all, the pioneers do the thing of all this, they were given a handful of seeds from the groom’s family and a handful of seeds from the bride’s family, hence, heirloom seeds and they knew they had to make a go of it.

That was going to be the way they fed their family much of the time, except for hunting.

So they couldn’t afford to be making mistakes, and they didn’t make mistakes and they could do it as pioneers and settlers. I believe those of us can do it.

During World War Two women and children produce 50% of the agriculture of all America. So tough times bring out tough attitudes, and they bring the strength of character.

I believe that that’s the kind of time and season that we’re moving into.

Brian: Oh, yeah, the Victory Garden model. That’s very cool.

Lucinda: Exactly. Good job.

Commercial Break: Okay, let’s take a break from that conversation. I want to bring up a question for you, during these crazy times, do you feel like your business is indestructible?

Most people don’t and if not, the real question is why?

And what can you do to make it as indestructible as possible?

Well, that’s the basis of my new book, 9 Ways to Amazon-Proof Your Business. I’m going to talk about the second way, which is called being consistent.

I covered this all in chapter two. And I’m not talking about being consistent in a very generic way, I’m talking about specifically being consistent in your communications with your customers, not just customers you’re looking to have but customers you’ve already had, and getting them to know like, and trust you. Now, you could be doing this through paid advertising.

But you could also be doing it organically through social media, via videos, via blog posts via podcast like this, getting out there so that people can get to know like, and trust you so that when they do become customers, they don’t just become customers that enjoy and love your products or services they know like and trust you as a person that’s a value they can’t get from big companies.

I also have eight other ways to Amazon proof your business. Basically the idea of making it competition proof to even someone as big as Amazon.com. So if you’d like to get your hands on a free copy of my book, go to AmazonProofBook.com sign up and you will get a free copy and get the chance to purchase a physical copy of it for a special price. And now let’s get back to our show.

Brian: On the other hand, if you will fit your business or your industry as a whole, if there’s one thing you can change about it, what would it be?

Lucinda: I would like people to be honest, they always say stand over those well diggers and watch how many rows of pipe they put in because that’s what they’re charging you by.

Don’t trust the well diggers, you know, is the model and I know the inside baseball of the seed industry, and I am alarmed at the stupidity and gullibility.

I’m just hoping that these were not dishonest people but misguided promoters, saying the seeds can last 10 years 15, 30 I’ve even heard 50!

No, that is absolutely bogus.

First of all, that is possible in a nitrogen-based refrigeration system, something that you and I will never own to their $1 million starters. They’re expensive and the US government only has 30 day supply of nitrogen to run them.

So I do not believe that that is a good expectation to take something that works in one venue and say that will reasonably apply to my backyard when it absolutely will not. If you have no refrigeration, you will have a shortened life expectancy of foods.

Oh, well, I’ve heard that they have these giant warehouses.

Yes, they have seven giant warehouses in the world. But if your name isn’t Oprah Winfrey or Bill Gates, you are not getting speed out of there.

So the average person needs to have their own personal feed bags. I would like it if the nongardening Seed Company owners would be honest about how long seeds last at 40 degrees.

The US Department of Agriculture says that they will last four to six years. That’s what we have, and always will tell our customers, we’re going to tell them the truth. We give a five-year guarantee on our seedbanks on our seeds, and we will sell people all my peppers didn’t work, I bought your kit. If it’s within that five-year deal, will send you fresh pepper seeds.

We’re a little different than the average company. We want integrity to be something that’s stamped everywhere. Excellence.

And this is something that we are feeding our own families with. We’re growing, I’m in the garden today, pulling weeds. We’re living the dream.

This isn’t corporate America saying you know, I think we can make a buck here. No, we’re homesteading, we’re patriots, we’re sacrificing just like you are.

We’ve had the fear function debilitate us for several months. But we’re on the top side of that and now we want to share and testify to you how you can get your confidence level back.

I’m reminded that in Genesis six, God says I gave you the seed, you know, he gave it to us. If he said that he gave it to us, he gave us absolutely the means of production.

It also says in Scripture, my people perish for lack of knowledge.

And we would agree that you do something foolhardy or stupid, or you skip a step or you don’t know what we don’t know, that can really hurt us. That’s why we have the training program.

The Mittleider Garden Course is the most productive, survival-oriented growing system that’s in the earth.

Today I taught 40 methodologies of gardening at the college level. This is by far the only one that I can recommend with no integrity. It’s been around for over 50 years. It’s a proven, quantifiable system.

And if you’re concerned, you know, hey, thanks might be disrupted for five years, you can get right now, all the trace elements and minerals that you would need to keep your plants healthy for whatever period of time you’re anticipating there to be unrest.

You cannot do that in an organic system because a family of four would need a literal shipping container full of compost to refresh his beds. And he’s always going to be playing catch up. He is not getting a dump load of manure from past farmer Jones, who’s not coming to your house because there’s no diesel to drive his wagon.

So there’s no way that you can compost enough to refresh your beds. On a annual basis. We require shipping containers not logically not going to happen.

Yet all the minerals and all of the nutrition for your plants that are needed per year will fit under one card table. It is we can stockpile security items.

We all know what that is and we recommend we stockpile the nutrition that your garden will meet. And nobody’s jumping the fence to steal your minerals and your rocks, they’re just not going to do that that would not be considered value valuable to them.

So we believe that a prepper, someone that’s concerned about the economy wants to have better tasting foods, more nutrient, nutritive dense food, once a great family activity wants to save money.

Any of these or all of these reasons would be great causes for you to go and get your own seed bag and begin using it and grow it now.

I’m out here today and I’ve harvested three times three weeks on my cucumber row 20 feet. I have harvested today. 158 pounds of cucumbers. I think garden method works a lot better than anything I’ve ever tried.

So we can really with a clear conscience, recommend it wholeheartedly.

Brain: Wow, that’s great.

That’s really good stuff.

Lucinda: I hope you like pickles. Pickles and sweet butter chips are going to be Christmas gifts this year.

Brian: If you and I were talking a year from now and if we were to look back over what had happened over the past 12 months, what would you say happened that leave you feeling happy with your progress, both professionally and personally?

Lucinda: It’s a great question. And at the beginning of the year, I wanted to take our training a step higher, I realized that sitting in a classroom for three to five hours on any of our topics. While we think that’s good, it’s interesting, it’s really the hands-on experience that people need.

So at that time, I said, Hey, it will be a successful year, if I’m able to take a 10-week class and take 10 families, and train them in animal husbandry, all topics chicken.

And then I wanted to rinse and repeat, give myself three weeks of reprieve, and then beef up the class or whatever I have learned as an instructor, and then, you know, do that again.

So I want to do four classes, I will have trained 40 families in my immediate area, in how to have an egg length block or a meat flock, and then how to butcher if necessary.

So for me if that if I can get that done, I’m on track to do it.

If I can get that done, I will consider this a marvelous year.

Brian: Oh, that’s great.

So what are the obstacles that stand in your way of getting there?

Lucinda: Always finding the right people and making sure that well, I can’t make sure of anything, but that their schedule would allow them to come to all 10 classes, that would be good because we have a lot of people making commitments.

And skipping out on half the classes, you get what you invest, and we realize that but I think with the kind of class size because we can families, that would mean an average of two kids per family.

So you got a lot of variables swimming around there.

If a family actually gets to the point where they’re competent, can go into Tractor Supply, or get online and order the right breed and, you know, do it order for chicks and let’s just see how this works, I will consider that a success.

But I am finding a lot of acceptability to the hands on approach as opposed to the lecture approach.

Brian: That’s great.

This is The Off-the-Grid Biz Podcast, so we have a lot of people that have an interest in business, and enjoy kind of the self-reliance into that.

What advice would you have to older business owners listening there, if you have any blanket advice that you could pass along?

Lucinda: Yeah, whatever you’re passionate about, you are going to be good at you are going to be able to help others in that. So don’t do something that you don’t like Gods designed it a certain way.

You built certain interests and desires within you for a reason, that’s a wonderful thing.

Follow your dream, follow your heart, and work with a high standard of excellence and integrity. And you will be surprised my customers from all around Texas, they look if you are driving into this little Podunk 500 person town, will you stay in our guest room when you come by?

This is craziness. I sold them a seed bank at one gun show. But we develop long-term relationships because we have compassion and love for that family.

We want to be givers but we can not out-give God. So that’s what I would say to a person that, you know, wanting to start a business it’s a very wonderful aspiration. And it’s really a little bit more in alignment with how God organized society back in the day, right?

Somebody was a carpenter, their son generally was considered a future carpenter himself, a carpenter in training or there was an apprenticeship with the neighbor across the way, but there was a lot more community.

I think we’re moving in that direction. As a society, I think that we’re gonna see the importance of networking, and connection, and of helping our neighbors. I’m seeing that happen.

And that breaks down all the barriers, whatever political party, whatever, you know, religious institution, you come from whatever color you are, we are members of the human race.

That’s our first and only group that we need to be thinking of.

Brian: That’s a great message I appreciate you saying all that.

What could the listeners do who’d be interested in finding out more about Texas Ready and your products?

Lucinda: Oh, we’d love them to go to our website, www dot TexasReady, that’s one-word spell Texas out dot net (www.TexasReady.Net).

And that’ll give you a lot of places to go.

It’ll give you some book reviews, some things that you’re going to want in your library. If this thing goes down or goes away, you’re going to need some reference material, because gardening is not intuitive. So we’d love for you to hit the site.

The other thing we offer that no other Seed Company does is you pick up the phone, you have a garden question, I will direct you to the proper book that’ll answer that, or I’ll solve the problem.

If I don’t solve the problem, you get yourself a free book.

But there’ll be a very good question because, in 10 years, I’ve only sent out two books but I think I can help you in three to five minutes. If I’m not cheating, then I’m going to work with you.

Even if I’m out in the field, I’ll stop what I’m doing and we’ll try to fit that in. That’s for customers or noncustomers, I don’t care. Any patriots that wants to be growing, we want to be of assistance to.

Brian: Awesome, that was a fabulous conversation within the thanks so much for being on the podcast.

Lucinda: It was my privilege, I look forward to hearing from some of your constituents.

Brian’s Closing Thoughts: That was a really great talk with Lucinda, she made a lot of great points that I’d like to try to tie things back to and point out, and hopefully, you could see how you can use something similar in your business.

One, it’s the ability to not make it too much about the end product itself.

Yes, she has a lot of knowledge about the seeds that they’re selling. But it’s more about the reason why someone would want the seeds and then she has the education, or information tied along with it, that people can take and run with.

So the classes that she puts on the information that they make available through their website, and so on and so forth. And they don’t just tie it to seeds, they tie it back to the reason why someone would want seeds, if you’re concerned about basically the structure that’s in place, being able to stay in place through all the craziness that can happen.

Like so much of what we saw through the COVID-19 Pandemic, these types of things lead a person to want to do homesteading, to want to do all these other items. And so she plays into that she gives the audience what they’re looking for if they’re able to sell seeds off of it fabulous, but it’s all toward the same end, which is really cool.

She really goes into psychology without getting too deep. She goes into the psychology of what they’re trying to promote.

They’re trying to push people away from the fear mindset from the fear energy, and more towards being confident being self-reliant, knowing what you’re doing, having the knowledge, and having the skills built around the knowledge to actually be able to do what you know that you can do. That’s really cool.

I also like the way that she discussed how they were able to build the business, just from one person to one person just from one event to the next. Building up that 32nd elevator speech.

If you’re able to do these simple ideas in marketing, you can apply it anywhere it you don’t have to go to gun shows, you don’t have to go to live events, you can do the same thing. Online principles are the same.

People are the same whether you’re communicating with them in person or via the internet.

Really great stuff across the board from Lucinda, I’d love to see what Texas Ready does in the future. This conversation is definitely worth re-listening to.

Outro: Join us again on the next Off The Grid Biz Podcast brought to you by the team at BrianJPombo.com, helping successful but overworked entrepreneurs, transform their companies into dream assets.

That’s BrianJPombo.com.

If you or someone you know would like to be a guest on The Off The Grid Biz Podcast, offthegridbiz.com/contact.

Those who appear on the show do not necessarily endorse my beliefs, suggestions, or advice or any of the services provided by our sponsor.

Our theme music is Cold Sun by Dell. Our executive producer and head researcher is Sean E Douglas.

I’m Brian Pombo and until next time, I wish you peace, freedom, and success.

Shannie McCabe – Baker Creek Heirloom Seeds | Rareseeds.com

Shannie McCabe – Rareseeds.com

 

Baker Creek Heirloom Seeds – Rareseeds.com

 

Shannie McCabe joins us to talk about what it’s like to be garden educator and catalog writer for Baker Creek Heirloom Seeds.

See what Baker Creek has to offer today and be sure to pickup a catalog! – https://www.rareseeds.com

Also, checkout Shannie’s terrific videos on YouTube – https://www.youtube.com/channel/UCToFIe32MeC-P8Z4Uptax_w

Transcription

Shannie: I was introduced to Baker Creek, and I thought wow, I love this catalog. This is the most beautiful, fascinating catalog. The stories behind these heirlooms are phenomenal.

As a market farmer I made sure to grow Baker Creek varieties because I wanted something that was like colorful and interesting to engage passers by at the farmers market.

I wanted something more interesting to stand out.

I had subscribed to the email newsletter for Baker Creek, and that’s where I saw a email saying they were hiring. So I responded and I moved to the Missouri Ozarks when I was in my early 20s, to a co-garden manager.

And then I started reading the catalog and the rest is history.

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Brian: Shannie McCabe studied environmental horticulture and sustainable agriculture at University of Rhode Island and has worked on farms growing organic veggies and flowers for a decade.

She has been the farm manager for Baker Creek Heirloom Seed Company, and is currently a garden educator and catalog writer for the company.

She has traveled internationally for Baker Creek, searching for rare and unusual heirloom seeds to offer in the award winning Baker Creek catalog.

Shannie McCabe, welcome to the Off The Grid Biz Podcast.

Shannie: Thank you for having me.

Brian: Yeah, why don’t you let everyone know a little bit more about what it is that you do.

Shannie: Sure, yeah.

So basically, I teach gardening skills. I’m really really obsessed with heirloom seeds, and with gardening and market farming, and in all manner of small farming, gardening, permaculture, growing and homesteading, and then how we use those heirlooms in the kitchen and for crafts and such.

So I’m just really obsessed with heirlooms and all the different forms. I was formerly a co garden manager with a couple other people, I helped to write the seed catalog, we’ve got a few different writers on the catalog these days.

But I read the catalog, I helped to write content for our YouTube page.

Our YouTube channel is called, Rareseeds.

Then making Facebook videos and Instagram videos, and basically just getting out into the garden and into the kitchen with various heirloom varieties and educating about them.

Brian: That’s fabulous. So can you tell people who may be new to the gardening scene, especially what what heirloom seeds are and how they’re different from from the typical seeds?

Shannie: Sure, yeah. heirloom seeds are open pollinated varieties.

That means that they have been saved and passed down from generation to generation. They’re not hybrids, they’re not f1 hybrid, they have open pollination, which means their seeds can be reliably saved, year after year.

Typically, heirloom seeds have a history or a story, there’s some significance to how they came about whether they were passed along through generations within a family or they’re notably grown in a specific region, or they were bred for some specific use.

But typically, heirlooms have a story.

Some people define heirlooms as being 50 years or older. Although that definition isn’t consistent across the board at Baker Creek, we don’t really follow the 50 years rule, because there are some really fantastic open pollinated varieties that have been created in the last few years.

And we would really like to highlight and give reverence to that breeding work because it’s really something fantastic.

For all intents and purposes of a seed saver, and it is an heirloom seed, I mean, we can reliably save the seeds year after year, we’re going to get approximately the same crop as long as we prevent cross pollination if there’s a threat of that.

To go on to the biology side just a little bit. Basically, when you have a hybrid variety, that means it was cross bred more recently, and the genes haven’t been stabilized.

So basically, if you have a hybrid tomato and you try to save the seeds of that tomato, what you plant the next season, the fruits may not actually look anything like the fruit that you’ve saved the seed from because the genetics have not been stabilized and it’s a new cross.

Hybrids typically do have something called hybrid vigor, where, because it is a new genetic cross, sometimes the plants will yield higher or they will have more disease resistance and a bit more vigor and strength.

But heirlooms have really incredible depth of flavor.

Because most of the time, what is most often the trait that is selected for an heirloom breeding is flavor. So heirlooms are typically more flavorful.

They’re densely nutritious, they don’t yield as pie. Typically, that’s not always the case. But typically they don’t have as high of yield. And the thing about heirlooms is they’re typically a little more regionally adapted.

So you may find this the most perfect tomato that grows so beautifully, and a certain part of Oregon, but if you try to grow it in Florida might not do so well.

A lot of times heirlooms can also be regionally adapted, then there are also heirlooms out there that are more broadly adapted to growing in a wider range, but typically more regionally adapted.

Brian: Oh, that’s great. That’s great.

What can you tell us about yourself about how you ended up here?

How did you end up working with Baker Creek?

Shannie: I grew up on a three by seven mile island off the coast of Rhode Island called, Block Island and grew up on a farm and I didn’t have the opportunity to travel very much.

When I was young, I was really, really fascinated by the people that came to the island that I lived on for tourism. And to work in the tourism industry out there.

I met a lot of people from all over the world.

I was always really fascinated by cultural exchange, mostly through food, I was just really fascinated by the different kinds of foods that people ate, because I did have a pretty narrow, like small worldview because I was from a small town. I was always as a kid fascinated by other cultures and just thought it was really interesting to like, learn about other people’s languages and their history. And just to take a deep dive into what it’s like to live somewhere, you know, that’s not a three by seven mile island.

That was kind of the first interest in heirloom type stories.

Then I worked on a local historic farm that’s located on Block Island. I used to help pick basil flowers and harvest pumpkins and pick cherry tomatoes when I was a kid.

That was kind of like when I was bit by the farming bug and I was really, really loved that.

I went off to college and I studied environmental horticulture and sustainable agriculture.

Through college, I had some work study jobs, working at the greenhouses, and was really actually still standing is really beautiful, old glass greenhouse that I got to work in.

That was really fun.

And I also had a job at the Agricultural Experiment Station.

So I got to work on the small farm there. After college, I just was doing market farming and working on farms. And I was introduced to Baker Creek.

I thought, wow, I love this catalog. This is the most beautiful, fascinating catalog. The stories behind these heirlooms are phenomenal.

So as a market farmer, I made sure to grow Baker Creek varieties because I wanted something that was like colorful, and interesting to engage passers by at the farmers market.

I wanted something more interesting to stand out.

I had subscribed to the email newsletter for Baker Creek. And that’s where I saw a email saying they were hiring.

So I responded and I moved to the Missouri Ozarks when I was in my early 20s to the co-garden manager. And then I started writing the catalog and the rest is history.

Brian: Wow. That’s fabulous.

That’s really great.

So talk a little more about the catalog. Because I’m not sure if those in the audience if you’ve come across the Baker Creek catalog yet or not, but it really is an amazing thing.

Most catalogs you have out there just whole home but the Baker Creek catalog really is something amazing.

Let’s talk a little bit about that and how you got in a position of writing for it.

Shannie: Right, so the the basic free catalog is, it’s the Rareseed catalog.

And then we have the Whole Seed catalog, we actually offer two catalogs, one is free.

One is more like a coffee table book. It’s like 400 plus pages of articles and recipes and stories.

And it’s really something that doesn’t actually have an expiration date.

You could keep it around for years and years. It’s more like a collector’s item.

So we have a book that you can purchase.

And then of course we always will have the free catalog. You can order those on our website rareseeds.com by the way if you’re interested in getting yourself a catalog this winter.

I’m going to take you back a little bit to explain the catalog because there’s a story behind it. It’s really cool.

The owner and founder of Baker Creek Heirloom Seeds, his name is Jere Gettle. And Jere grew up, his parents were kind of homesteaders they did farming and homesteading, few different states and they lived in Oregon and Montana and also the Missouri Ozarks where the company is located today.

Throughout his childhood, Jere was always fascinated by his family’s seed catalog collection. They had this really comprehensive collection of old antique seed catalogs.

And Jere was really fascinated by this.

He also was kind of catching the tail end of the hay day of the seed catalogs. So he was still getting them old Burpee seed catalog and Gambler’s and there’s a few others that may be Livingston.

He would order all these seed catalogs and he would just revel in the beauty of these heirloom seeds. He thought they were really fascinating.

And he also happened to notice that there was quite a decline in the number of seeds available, the number of varieties available and the the number of seed companies, small seed companies that were out there.

This was no coincidence, Jere was growing up in the 80s. And that was around the time that the seed industry in America was really consolidating to be just a few mega seed corporations and big seed houses.

A lot of the regionally specific small family owned seed companies have fallen by the wayside because they had just kind of lost the battle to the giant companies.

So he had a lot of this selja and love for the 1800s, 1900s seed catalogs, where there was a lot of showmanship, there were really beautiful lithograph plate illustrations, there were really amazing photos, lots of customer testimonials, and just just really fascinating kind of eye catching catalogs, he had noticed that they had become a little bit more bland, and not as exciting.

So he understood that some of the best times that a gardener has in the garden are actually in the winter, when you’re planning your garden for the next season.

That’s a really nice time for us gardeners, it’s cold outside, you can’t quite get out there just yet. But you’re just dreaming up your garden for the next season, you’re circling items and you’re just full of hope and wonderment about what you’re going to grow in this subsequent season.

So Jere really understood how important that part of gardening is, he made a catalog that reflected his love of going through the seed catalog and enjoying that process itself.

He put a lot of time into his seed descriptions and he really made sure to have colorful, engaging photos. And to really just embrace the experience of sitting down with your seat catalog, just kind of having a renaissance of that experience.

People really responded, people were really fascinated by somebody who brought kind of an old timey approach to the seed catalog.

It wasn’t all, you know, cut and dried business, it was more about something that’s beautiful to look at, and enjoyable to read and has a lot more back history and rich information than some of the seed companies have been doing.

So that’s kind of how he started designing his seed catalog. And each year it’s become bigger, and more colorful and more exuberant.

And I’m really grateful to get to contribute to that catalog.

I do help to write stories and to mostly I write descriptions. We have an amazing writer named Michelle Johnson, who’s writing a lot of the stories.

Also, Bevan Cohen has been helping to write the stories and write description.

So we’ve been all working together to make this really beautiful catalog, of course, our amazing photographer, Laura Stilson. She’s been taking fantastic photos for years now and really bringing excitement to the to the photos.

And Jere Gettle takes a lot of the photos and writes a lot of the content as well.

Brian: That’s really cool to hear kind of the background there. Because you could tell there’s, there’s quite a bit of a story he just went leafing through that you have such a broad job description.

Can you give us an idea of what a typical day would be or what the type of things that you would do on a daily basis?

Shannie: I will start my day going out into the garden and getting ideas for what I could teach viewers about in regards to how to garden better or how to use heirloom seeds.

So for instance, I will go out and notice that I have a bunch of beautiful blue butterfly pea flowers in bloom, and I will film myself harvesting them and then I’ll film myself dehydrating them and making them into powder.

And then I’ll say, oh, why don’t I make a recipe that people might want to try out.

And so I’ll maybe think of a recipe and film myself making it and take some photos throughout. Send that along to our editor and she will put it out on our social media pages on our YouTube.

You kinda have to fill in the gaps when you’re working with crops that people are generally not familiar with.

You have to do a lot of educating on the back end to get people to understand how are used. Otherwise, you know, you just don’t know what to do with these things.

So it’s good to put them into practice and to show people how they’re used in a practical sense.

So lots of video creation.

During catalog season, I will be writing descriptions like mad. I also always attend the National Heirloom Expo, which is an annual event that we put on at Baker Creek.

I usually go as a speaker and I helped to set the event up as well.

That is in Santa Rosa, California at the Sonoma County Fairgrounds.

And it’s usually the first week in September.

Brian: Great. Oh, fabulous.

For the average consumer out there that’s interested in heirloom seeds.

What makes Baker Creek different?

Why would they come to Baker creeks website or get a hold of one of their catalogs?

Shannie: There are a lot of reasons.

But I would say the educational side of it, we offer over 1,200 varieties in our catalog.

And you can find a lot of really rare stuff really arcane varieties that you may not find elsewhere, we always try to educate as much as possible as to the the uses of these varieties.

If you want to make homemade paprika, you can find the exact, you know, paprika, pepper, and then we’re probably going to even show you how to make paprika from those peppers.

So I think that we have a lot of comprehensive information on the history of these heirlooms and also how they’re used, it’s super special to get to find a seed company that is going to give you that much information.

And it’s not going to be a one liner description, it’s going to be in depth, and you’re probably going to come away with a lot of inspiration for creative work.

Brian: Awesome.

Commercial: Okay, let’s take a break from that conversation.

I wanted to bring up a question for you, during these crazy times, do you feel like your business is indestructible? Most people don’t?

And if not, the real question is why? And what can you do to make it as indestructible as possible?

Well, that’s the basis of my new book, nine ways to Amazon proof your business. Let me talk about what we discuss in the first chapter, determine focus. So one of the main ways that you can Amazon proof your business is by determining the focus of your business. And the real problem isn’t that you’re not doing enough, the real problem is, is that you may be doing too many things in too many places.

So one of the things I suggest is decide whether your focus is going to be acquisition, ascension, or monetization. And I go into the details of what that means in this chapter. It’s really the only three ways that you can grow your business. And if you just do that one step of determining focus, you can have a huge change in your entire business. But I also have eight other ways to Amazon proof your business, basically the idea of making it competition proof to even someone as big as amazon.com.

So if you’d like to get your hands on a free copy of my book, go to AmazonProofBook.com sign up and you will get a free copy and get the chance to purchase a physical copy of it for a special price. And now let’s get back to our show.

Brian: So what do you like best from your perspective about your business and or your industry as a whole?

Shannie: Oh, good question.

This is from a personal sense, going back to how I grew up on a small farm on a small island, I really liked the idea that we can learn so much about other cultures that we may not get to see in person through exchanging heirloom seeds.

I really do think that heirloom seeds are a great connector and an equalizer. It’s like it’s an excellent way to realize that we may be from different parts of the globe.

But we have similar uses similar gardening practices, similar uses for crops. And I think it’s just an incredible way to educate yourself about a different culture and to share.

It’s also an incredible way to open up your worldview.

So yeah, I just I like the exchange of information and knowledge. I like the opening of one’s worldview. I like the cultural representation, getting a real tangible experience of how someone else grows and cooks and eats.

Brian: Yeah, awesome.

On the flip side of that, if you could change one thing about your business or industry, what would it be?

Shannie: Now let me say this, there are a growing number of really amazing regionally adapted seed companies and we often work with not always but we do like to work with those seed companies to offer varieties if they, you know, come up with a variety and they want to sell it through Baker Creek.

I think one thing that I really love about the industry and I just would love to see more of is basically just working together to promote each other.

Brian: That’s great. That’s something you don’t always see in a lot of industry. So that’s cool.

Shannie: Yeah, we do really well in it, the whole industry…I think the industry as a whole does a good job of working together in a harmonious way. And like a really, like, just boost each other up. But if we could do it even more, that would be even better.

Brian: Great.

If you and I were to talk like, say, a year from now, and we had you back on the show, something like that. And we were to look back over the last 12 months, what would have had to have happen for you to feel happy with your progress in your life in your business?

Shannie: Huh, I’m going to try to really do a lot of work during this time of pandemic. So I really do in 12 months, if I were to check back in, I would hope that I would have gotten just an incredible amount of content created in the next year, connecting more with our customers and really finding out what are people up to in their gardens and what do they want to learn more about.

I would love to just get a good idea of what people want to learn about and make sure I really tailor it to people.

COVID seen so many people, so many brand spanking new gardeners, people that are just getting their fingernails dirty for the first time because they’ve been cooped up at home.

And I love to know that there’s a silver lining to the lockdown thing that people are getting out and starting to garden for the first time.

So in the next 12 months, if Baker Creek and I can help Baker Creek create a bunch more content to help brand spankin new gardeners and veteran gardeners alike to really get out and do more growing and to get to really hone those skills. I think that would be really fantastic.

Brian: All right. What are the obstacles Do you see that are staying in your way of getting there?

Shannie: The biggest obstacle I see for people getting out and gardening is that there’s there can be depending on where you live, a scarcity of available farm and gardening space.

I myself don’t garden, I can’t garden, my house, I don’t have a big enough yard.

So I garden at a community garden, and I think that people are going to have to maybe look outside the box for opportunities to grow their own food.

Because I think that one of the biggest challenges we face is not having enough space for gardening and farming. So community gardens are definitely going to be important for that.

Brian: You had mentioned that you had moved in the past year, and then we’ve gone through this situation.

For those listening, we’re recording this in November of 20.

So we’ve gone through this covid-19 pandemic, and we’ve have all these other things happening at the same time elections and everything else.

A lot of craziness happening this year. How has that affected you and and Baker Creek as a whole?

Shannie: Well, it may be a very politically divisive time. But people have definitely, we’ve seen a massive uptick in interest in gardening. Our pre-orders of our catalogs are the highest, you know they’ve ever been our sales are really, really improving.

And that’s just because more and more people are gardening for the first time. So overall, the pandemic has mostly encouraged more people to garden.

So that’s been good.

But one thing that’s been tricky is that I know that when the pandemic first hit there were shortages of seed just because people hadn’t anticipated how quickly people would buy up seeds.

When you make a seed order for the season, you anticipate a certain percentage of growth. But then COVID was unprecedented.

And a lot of people’s reaction to COVID was to just buy up a ton of heirloom seeds. This happened during y2k as well. It did cause a temporary shortage and seeds.

But I think a lot of farmers just upped the ante and planted more for their seed crops this year. So hopefully we will not be looking at as many shortages this year.

Brian: Well, that’s good. And so but other than that everything has been relatively stable. On your end, you guys have been able to handle the crisis and not to have…I mean, obviously with the uptick in sales. That’s great.

Shannie: Yeah, it’s been it’s tricky, because safety is a number one priority. I don’t work at the flagship where they pick the seeds, but I do know that they’ve been super careful about social distancing and following guidelines and keeping people safe and not sick.

That’s been a top priority.

And I don’t believe they’ve had any outbreaks or anything. Knock on wood.

We’ve had to ask our customers to be patient with us because we have been operating especially when the pandemic first really ramped up and people were in a lot of places we’re really closed down.

We weren’t able to go at full speed ahead, but now things are pretty low. Hold out, we kind of have a system figured out for social distancing. So we don’t expect to be having any issues.

Brian: It’s really good to hear from your perspective from being in this position for a while and understanding it. What advice would you have for someone that be interested in getting into the same field?

Shannie: You have to be obsessed with the topic.

You have to be really, really, really obsessed that I’m obsessed.

I annoy people with how much I want to talk about plants gardening, farming and heirloom seeds. And so if you’re not like annoyingly obsessed, you got to be passionate you really do so that’s my advice is to just like dive in headfirst love it, come at it with all your heart.

That translates, I’ve noticed people are really really receptive to anything that’s just genuine and if you know your stuff, if you know your stuff, you’re giving people good information.

And I guess I’m this is I’m speaking to being an educator, as an educator, doing online, you know, education for gardening, doing informative videos, you’re real, you’re genuine and you’re coming up with really good information that you do know firsthand.

It’s not second and you didn’t Google it, but you know, firsthand, that translates really well. That’s what people really want to see like you can be the goofiest person, you can be totally deadpan and dry, you can actually have any delivery that you want it just as long as you are yourself.

It actually doesn’t…I’ve totally noticed it really doesn’t matter.

There’s someone out there who wants to watch somebody deadpan explain something when be really concise, and curt, there’s other people that want to watch somebody completely go off the walls and ramble.

There are some people like that some people like a rambler, like I can be a rambler, but really, the determining factor is if you’re passionate, and if you’re knowledgeable, and just being real.

Brian: That’s awesome. That’s really good advice.

So what did I not ask you, what question did I not ask you that you’d like to answer?

Shannie: My making a plug for studying horticulture professionally.

I think that being self taught and learning yourself is a fantastic and an a fantastic way to go about becoming a horticulturist or farmer or gardener fine gardener educator.

Personally, I did choose the route of going to college for it and getting a degree. And I really don’t regret it because I learned a lot from a lot of really knowledgeable professionals and I got a really in depth education that did span a lot of different topics.

And so if you whether you choose formal education, or you choose to do it hands on, I really recommend that people make sure to be really comprehensive with the way they educate themselves.

If you’re going to be interested in farming, deep diving deep into the biology, the soil health, the environmental impact, but also the social impact the supply chain, understanding every facet is really important.

If you’re not going to pursue higher education in the field, then make sure to meet people in all different parts of the industry.

People that are doing sales, people that are growing themselves, people that work in with the environment in the after effects of agricultural runoff having first hand perspective or second hand I guess you’d be getting the firsthand perspective on from professionals and all those different fields is going to be tremendously helpful.

So whether you do it go into classes and getting you know sitting through lectures and guest speakers from all those industries, or just pounding the pavement and being outgoing and meeting those people.

But definitely giving yourself a well rounded perspective of what it’s like to work the land and be a farmer or gardener.

Brian: I think is really helpful. Really good.

I think that’s a common question that people would have about that.

What could listeners do if they’re interested in finding out more about Baker Creek Heirloom Seeds?

Shannie: Yeah, check us out on our website, Rareseeds.com.

You can find us on YouTube, our channel name is, Rareseeds.

You can find us on Facebook where we’re Baker Creek Heirloom Seeds.

You can find us on Instagram where we’re Baker Creek Heirloom Seeds.

Yep try the site, try Facebook, try Instagram, try YouTube, we have a Twitter even which I’m sure is probably Baker Creek Heirloom Seeds. I don’t do Twitter but I think that’s what it is.

So yeah, check us out online that’s the best way and our website is, Rareseeds.com.

And you can find our catalog we can get our catalog mailed to you if you check out our site, Rareseeds.com and just click the free catalog tab or go all the way and order the whole seed catalog and you’re going to get them.

The most incredible seed catalog experience of your life.

Brian: That’s great. And thanks so much for spending time with Shannie McCabe, from Baker Creek Heirloom Seeds. Thanks so much for being on the Off The Grid Biz Podcast.

Shannie: Thanks so much for your time, take care.

Brian’s Closing Thoughts: You know I really appreciate the time that Shannie spent with us talking about Baker Creek Heirloom Seeds. It’s an amazing company.

And it’s one of those that you can see how you can stand out in really a crowded marketplace and one of these areas that everybody is talking about heirloom seeds, and is selling this kind of that kind, but they’re able to do it in such a different way that allows them to stand out.

Shannie herself is one of those standout pieces to the puzzle, to have people on your team that have a passion that have a background that want to learn more, that even at a distance, they could be such an asset to your organization.

It’s really good to listen to this interview with that in mind, because I kept going back to in my mind is what an amazing person she is how it’s really great to keep your eyes open for those type of people, the type of people that you know can go on a podcast and represent your company like Shannie has here.

So that’s the big takeaway. I think with this interview and there’s a whole lot of other nuggets in there that she passed along to us really appreciate the time she spent with us on the Off The Grid Biz Podcast.

Outro: Join us again on the next Off The Grid Biz Podcast brought to you by the team at BrianJPombo.com, helping successful but overworked entrepreneurs, transform their companies into dream assets.

That’s BrianJPombo.com.

If you or someone you know would like to be a guest on The Off The Grid Biz Podcast, offthegridbiz.com/contact. Those who appear on the show do not necessarily endorse my beliefs, suggestions, or advice or any of the services provided by our sponsor.

Our theme music is Cold Sun by Dell. Our executive producer and head researcher is Sean E Douglas. I’m Brian Pombo and until next time, I wish you peace, freedom, and success.